Monday, 9 June 2014

Permutation, Grouping and Compilation

The Permutation process flow will
  • Expand the selected keywords by rearranging the order of words in the keywords. It will create full set of variations for each selected keyword.
  • Define Max CPC, grouping method and ad group name, URL, etc.
  • Compile the keywords to an output format:
    • for Adwords Editor, OR 
    • a simple list for web interface

For instant, Permutation will expand a keyword like "mp3 music download" to another 5 keywords:
  • music download mp3
  • music mp3 download
  • download mp3 music
  • download music mp3
  • mp3 download music

The process is particular useful when you expand your Broad Match keywords or Modified Broad Match keywords to Phrase and Exact Match where word order is crucial.

Capability and Limitation


  • You can select many keywords and perform permutation for all the selected keywords in one click.
  • The output keywords can be grouped based on the original keywords
  • The output keywords can be further grouped by match types
  • The limitation is 1,000,000 output keywords
  • There is a limit of permuting 9 words within a keyword (keyword phrase). In a keyword, the 9th word plus any word larger than the 9th word, will be treated as the 9th word.
  • Mathematically a keyword with 9 words will produce 362,880 variations of different word order. It may take a minute or two for the application to process and generate such a long list of keywords.


Permute Menu

Permute Command

Based on the image above, the Table check box will decide the output format:
  • Table format for easy copy and paste to Adwords Editor, OR 
  • List format for easy copy and paste to Adwords through web interface.


After Output check boxes:
  • Select Output check box: Select the output automatically after the entire process
  • Copy Output check box: Copy the output automatically after the entire process
  • Delete Original: Delete the entire original keywords automatically after the entire process
These options will help you to copy and paste the output keywords to another program, i.e. Adwords Editor, quickly.

Demo 1: Output to Table format


This is the process when you mark Table check box.
Expand your Broad or Modified Broad Match keywords to Phrase and Exact matches with full permutation.
Define Max CPC and other settings. Compile them into Table format to be uploaded to Adwords Editor quickly.

Grouping
You can group the keywords in 3 manners:
  • All keywords to be grouped into one Ad Group
  • The output keywords, i.e. variations and different match types, will be grouped in accordance to their respective original keywords
  • The above both will be further grouped by Match Types.


Adwords Editor
You can paste output to Adwords Editor in the Table format with or without campaign and ad group names. Please take note that you need to tick or tick off the check box at Adwords Editor to decide whether you want to paste the keywords table with or without campaign and ad group names. The check box is located at top left corner after you select "Make multiple changes" > "Add/ update multiple keywords" at Keywords Tab of Adwords Editor.



Demo 2: Output to List format


This is the process when you unmark/ clear Table check box.
Expand your Broad or Modified Broad Match keywords to Phrase and Exact matches with full permutation.
The output keywords list is placed at the right column of selected cells.
All three original keywords in the example above are processed with full set of permutations.